Branson is a centrally located, family-friendly entertainment destination that serves a large portion of the central United States. With a population of only around 10,000 people, Branson welcomes millions of tourists every single year. With a highly developed tourism and hospitality industry, multi-generational families come from across the country to meet and catch up with loved ones.
The area gained National prominence back in the mid-twentieth century when a multitude of country music performers set up shop to provide world-class live entertainment. Branson currently boasts over 100 different shows from comedy shows to dinner shows to shows for kids and even shows on boats, Branson has something for everyone.
Table Rock Lake expands over 50,000 Acres here in Southwest Missouri. People flock every summer to Table Rock Lake for outdoor activities including boating, water sports, fishing, and all of your general lake life activities. World-class fishing on Lake Taneycomo draws Anglers from all across the region for some of the best trout fishing in the nation. There are plenty of hiking trails, parks, and conservation areas to suit any outdoor enthusiast’s needs with the natural beauty of the Ozarks.
In addition to the lake and outdoor activities, Branson has the famous country 76 Boulevard sometimes shortened to just the “Branson Strip.” There are numerous family-friendly attractions including shows, museums, mini golf, thrill rides, go-karts, retail stores, and restaurants to suit everyone’s different tastes. A lot of newer attractions such as the Aquarium at the Boardwalk, WonderWorks, Fritz’s Adventure, and the Titanic Museum have given families and tourists the opportunity to go to year-round attractions and prove Branson is trying to constantly reinvest in itself for the future.
One of the main draws to Branson is Silver Dollar City which is rated as one of the very best theme parks in America. The 1880s-themed, roller coaster-filled Park with rides, attractions, craftsman, and artisan demonstrations… this park has something for everyone. Branson Landing is a mixed-use entertainment and retail development on the lake in downtown Branson with over a hundred different storefronts for shopping, dining, and accommodations. Make sure you don’t miss the amazing water fountain display choreographed to lights and music. Branson even has world-class golf courses. Johnny Morris, the founder of Bass Pro Shops, has partnered with Tiger Woods to develop his first public golf course.
This high demand for tourist accommodations creates a strong market for the hospitality industry here and is especially suited for vacation rental investors. Occupancy rates for vacation rentals in the Branson area stay strong through most of the year from Spring Break all the way through Christmas time. When you combine that with the relatively affordable cost of real estate compared to other destinations, Branson truly is a hidden gem for STR Investors.
The area also has options for various local: cleaners, handymen, contractors, electricians, plumbers, and HVAC specialists which makes owning an STR property and operating it from afar more than achievable and relatively easy for investors. Missouri has relatively low property taxes compared to other states, which can be a big advantage for real estate investors. Missouri has one of the lowest property tax rates in the United States, with an average effective property tax rate of just around 1%.
Vacation rental zoning has a significant impact on Branson, MO as it regulates where vacation rental properties can be located and how they can be used. These zoning restrictions can help ensure that vacation rental properties are located in appropriate areas, are safe and well-maintained, and do not negatively impact the surrounding community. The zoning also prevents oversaturation in the market with vacation rental inventory. These zoning restrictions definitely necessitate that you work with a real estate agent that knows where to find the right properties for your investment goals.
With its natural beauty, family-friendly attractions, and year-round events, Branson has a lot to offer to travelers which makes this a great option for STR investors. With affordable housing prices, low property taxes, a plethora of options for an on-the-ground team, and strong occupancy throughout the course of the year – Branson is one of the strongest rental income investment markets in the country.