, Texas Hill Country

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Texas Hill Country

The Texas Hill Country is made up of over 30 towns primarily to the west of Austin and San Antonio. There are many popular STR destinations throughout the area, from charming German settlements in the heart of Texas wine country to beautiful lake areas and the Cowboy Capital of Texas!

FREDERICKSBURG – Most Popular Destination in the Texas Hill Country

If you have always wanted to visit a Hallmark Christmas movie town, Fredericksburg is exactly that, on steroids! This is also the wine country of Texas with more than 50 wineries in the area and at least 50 more planned.

This small town only has a population of 11,000 but over 1.6 million people visit annually (over 30k per week). Due to Texas’s mild winters, tourism occurs throughout the year.

 Why do people visit?

  • Wineries
  • Great restaurants and shopping in a really charming downtown area
  • More than 400 festivals and special events each year
  • Enchanted Rock (300k visitors)
  • National Museum of the Pacific War, Texas Rangers Museum
  • The Wildseed Farm (300k visitors per year)
  • Monthly Fredericksburg Trade Days  

Who is visiting Fredericksburg:

  • Girls Trips
  • Couples
  • Families
  • Tour groups
, Texas Hill Country

The average purchase price point for a 3/2 – $700-800k

Restrictions: If shopping within city limits, I recommend only looking at properties that are currently permitted as the permit is transferable. There are no restrictions outside of city limits.


Canyon Lake is a huge lake built by the Texas Army Corps of Engineers. It is one of the more affordable markets in the Texas Hill Country. There are tons of STR properties but only about 20% are doing a really good job. It’s easy to stand out from the competition. Lakeside properties are very rare in this market.

Why do people visit?

  • Fishing, boating, skiing.  It is all about the water here. There isn’t a ton to do other than lake activities unless you are on the New Braunfels side of the lake and can visit New Braunfels and Gruene for tons more activities

Who is visiting Canyon Lake

  • Primarily families

The average purchase price point for a 3/2 – $350-400k 
Restrictions: None. There are a few HOAs in the area that restrict STRs.

Other strong markets

  • New Braunfels – outside city limits
  • Gruene – outside city limits
  • Wimberley – outside city limits
  • Georgetown Tx
  • Lake areas around Austin and Marble Falls
  • Lake/River areas outside of New Braunfels/Seguin

Emerging markets

  • Johnson City
  • Comfort
  • Spicewood
  • Dripping Springs
  • Kerrville
  • Bandera 

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