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5 Eye-Catching Airbnb Description Examples

5 Eye-Catching Airbnb Description Examples

Statistics show that there were over 6 million active listings from 220 countries on Airbnb. So, how does your Airbnb listing stand out? How do you capture the attention of prospective clients in a sea of Airbnb listings providing the same services?

Your Airbib description is your main avenue for capturing the attention of potential guests. An Airbnb description showcases the main selling points of your property and sets the tone for what guests can expect. The challenge for Airbnb property owners is to craft simple, yet compelling descriptions for their properties.

A meticulously crafted Airbnb listing description cannot be overstated. It speaks directly to your target audience, emphasizing house rules, highlighting distinctive features, and offering valuable tips to elevate the overall listing. Let’s look at what makes a great Airbnb description.

Table of Contents

What Makes an Eye-Catching Airbnb Description?

To truly resonate with potential guests and ensure they consider your listing, there are a few things you can look at. Crafting the best Airbnb descriptions goes beyond facts about your property. Does your Airbnb description have the following elements?

Clarity and accuracy

Your Airbnb listing description should provide a transparent picture of what guests can expect. The basic structure of your description should prioritize clarity. Be mindful of how many characters you use, ensuring every word adds value. Don’t exaggerate or leave out crucial details about the property; instead, offer a true representation to avoid any misunderstandings during check-in.

Emotion and storytelling

Sharing a brief introduction about why you love your space or a memorable experience you had there adds a personal touch that many hosts overlook. Create a narrative that paints a vivid picture, allowing your target audience, whether they are business travelers or families, to envision themselves within your story.

Amenities and unique selling points

Guests often scan Airbnb listing descriptions to identify the main selling points. Highlight the unique amenities in your listing. It could be a state-of-the-art kitchen, a hot tub, or guest access to a private beach. Your guest access section should clearly specify what’s available to them. Pinpoint what makes your property stand out from the rest, and make sure those unique selling points shine through.

Local attractions and accessibility

Inform your guests about notable attractions within walking distance or the ease of public transportation nearby. If there’s a renowned café or a historic site close by, mention it. Remember, while house rules are essential, emphasizing the convenience and appeal of your listing’s location can be just as persuasive.

Are you looking to invest in vacation and short-term rental properties? The Short-Term Shop is a dedicated collective of agents that exclusively helps investors finance, acquire, and manage short-term properties. If you’d like to know how to make money on a rental property, talk to a short-term agent today.

Amazing Airbnb Description Examples

Example 1: Coastal Retreat with Ocean Views

Private Coastal Retreat - Spectacular Ocean Views

Immerse yourself in the tranquil rhythms of the sea at our [enter name of listing] retreat. Perched gracefully on the edge of the coast, our haven beckons those seeking a blend of luxury and nature’s untouched beauty. In our little haven, the horizon becomes your daily backdrop, and the gentle whispers of the waves will lull your stress away.

Property Highlights

  • Spectacular Oceanfront Vistas: Every room offers a panoramic view, making each sunrise and sunset an event.
  • Architectural Gem: A blend of modern design with rustic touches, our retreat stands as a testament to living in harmony with nature.
  • Secluded Master Suite: Escape to the master suite with its private balcony and freestanding bathtub. Experience relaxation like never before.
  • Open Air Lounge: Whether you’re sunbathing by day or stargazing by night, our expansive deck, with its cozy firepit, is your sanctuary.

Luxury Meets Comfort

  • Gourmet kitchen equipped with the latest appliances.
  • Streaming-enabled Smart TV for movie nights.
  • Radiant floor heating for chilly mornings.
  • Organic toiletries and premium linens.
  • Exclusive access to a secluded beach cove.

Explore the Locale

  • Meander along coastal trails, right at your doorstep.
  • Discover artisanal boutiques and seafood eateries in the nearby village, just a 10-minute drive.
  • Adventure seekers can try local surfing or paddle boarding experiences.

Our Ethos

  • Eco-friendly amenities and sustainable practices.
  • Quiet moments only; this is a party-free zone.
  • Respectful to our neighbors and the pristine nature surrounding us.

Thank you, we hope you have a wonderful stay!

Example 2: Urban Loft in the Heart of the City

Find your zen in the heart of the city in our sophisticated Urban Loft. Nestled amidst the skyscrapers, [enter listing name] offers a harmonious blend of chic industrial design and lush comfort.

Property Highlights

  • Sky-High Serenity: Floor-to-ceiling windows flood the space with natural light, framing the dynamic cityscape below.
  • Luxe Industrial Design: Exposed brick walls, sleek steel finishes, and hardwood floors create a modern, artistic vibe.
  • Rooftop Retreat: Elevate your evenings in our rooftop lounge, where the city’s skyline serves as a mesmerizing backdrop for cocktails and conversations.
  • Spacious Open Layout: Whether you’re dancing to your favorite tunes or hosting a candlelit dinner, our expansive living area adapts to your mood.

Metropolitan Comforts

Metropolitan Comforts
  • State-of-the-art kitchen with stainless steel appliances for your culinary exploits.
  • Smart entertainment system for film aficionados and music lovers.
  • Central air conditioning and heating, because your comfort is paramount.
  • High-speed Wi-Fi, ensuring you stay connected with the world.

Unbeatable Location

  • Step out to find the city’s trendiest cafes, gourmet restaurants, and eclectic boutiques right at your doorstep.
  • Cultural hubs, from theaters to art galleries, lie within a stone’s throw.
  • Quick access to public transit, making city navigation a breeze.

House Guidelines

  • Embrace the city’s rhythm but respect the loft’s peaceful ethos.
  • No smoking within the loft; designated area on the rooftop.
  • Our space thrives on intimate gatherings; please, no large parties.

[Enter listing name] is where contemporary design meets the city’s heartbeat. Embrace the city’s nights as they come alive with possibilities, the sunrise holds a promise of new adventures. Book now for a sophisticated level of relaxation in the heart of the city.

Example 3: Rustic Cabin Surrounded by Nature

Find peace while breathing in the crisp fresh air in our secluded cabin. Explore and reconnect with nature, take a chance to eat fresh food straight from the soil, and discover your oneness with yourself. Book a stay at [enter listing name] today.

Cabin Highlights

  • Rustic Charm: Weathered wood, warm lanterns, and a fireplace that crackles with memories.
  • Outdoor Bliss: From your porch, watch deer graze at dawn; by night, let fireflies light your stories.
  • Eat fresh food from our garden.

Essentials & Comfort

  • Dive into cozy blankets after a day’s hike.
  • Cook up forest feasts in a kitchen that’s got your back.

Around & About

  • Enchanting trails are right outside, so a new adventure is everywhere you look.
  • Nearby lakes tempt you: fish, swim, or simply reflect.


  • This cabin cherishes silence; keeps the buzz of life low.
  • Nature’s home is yours now. Treat her with love.

Reserve your stay at [enter listing name]. Rejuvenate yourself today

Example 4: A Minimalist Studio Apartment Downtown

Experience sophistication in simplicity at the heart of the city. Our [enter listing name] studio offers you an urban oasis where less truly is more.

Apartment Highlights

  • Modern Minimalism: Experience design where every piece matters. A space free from clutter, yet rich in intention.
  • Floor-to-Ceiling Views: Urban energy meets tranquil retreat as you gaze over downtown from your personal perch.

Intentional Comforts

  • Rest in a plush bed that prioritizes your serenity.
  • Whip up quick bites in our fully kitted kitchen where efficiency meets style.

City Pulse

  • Step out and downtown is yours: cafes, boutiques, and art galleries.
  • Transit connections? Literally just around the corner, making city exploration effortless.

Note to Guests:

  • Cherish the calm. Our studio thrives on a peaceful ambiance.
  • Respect our ethos: simplicity and intention in every action.

Book your minimalist sanctuary today!

Example 5: Family-Friendly Holiday Home in The Country

Nestled amidst rolling meadows and whispering woods, the [enter listing name] holiday home beckons you to moments of joy and connecting with friends and family.

Home Highlights

  • Vintage Charm: Picture wooden beams, cozy nooks, and a delightful mix of pastel hues creating an enchanting rustic atmosphere.
  • Playful Garden: Let young imaginations run wild in our expansive garden, complete with a treehouse, swing set, and a shimmering pond teeming with friendly ducks.

Thoughtful Comforts

  • Cozy family dinners await in our sunlit country kitchen, boasting modern amenities amidst charming antiquities.
  • Relax in spacious bedrooms, where soft linens whisper tales of dreamy country nights.

Around & Beyond

  • Meandering paths lead you to hidden picnic spots and secret wildflower meadows.
  • Nearby farmer’s markets offer fresh produce, while quaint village cafes serve homemade pies and tales of local lore.

A Gentle Reminder

  • Our home celebrates family. Find board games, books, and a treasure trove of toys for endless fun.
  • Safety first! The property is child-proofed, ensuring little adventurers roam freely with peace of mind.

Bring your loved ones for a weekend getaway in our whimsical countryside sanctuary. Book your stay at the [enter listing name] today

Talk to The Short Term Shop about Your Airbnb Investment

Our exclusive focus on short-term investment properties makes us an ideal company to help investors looking to build their portfolios and grow their wealth. We’ll help you finance, purchase, and manage vacation properties for purposes of investment. 

We cover the whole stretch of short-term investment, from effectively integrating your property into platforms like Airbnb to advising on proper rental property insurance.

For more information about investing in short-term properties, contact The Short Term Shop today

Frequently Asked Questions About Creating an Awesome Airbnb Description

Highlight what kind of traveler you are targeting – be it a businessperson seeking a quiet neighborhood or a family in need of children's play equipment. Mention interests like walking trails or swimming pools. Be genuine and concise. Potential guests judge whether to accept bookings based on this, so setting expectations honestly helps secure more bookings.

Your Airbnb title makes the first impression, so it needs to pop! Use descriptive terms that highlight unique selling propositions, like "Centrally Located Upmarket City Apartment" or "Serene Studio Apartment with Swimming Pool Access". Ensure the title matches your property's essence and stands out from other hosts' listings. Titles that summarize special features or unique benefits can propel your listing higher in search results.

If your Airbnb is not as described upon arrival, it's crucial to communicate with your host immediately. Hosts fill out descriptions, and sometimes misunderstandings happen. Snap photos as evidence if needed. If you cannot resolve the issue with your host directly, contact Airbnb's support. They prioritize ensuring guests have stays that match the listings based on the information provided by hosts.

Start by considering what makes your property stand out. For a studio apartment, focus on efficient space usage or central location. For an upmarket city apartment, emphasize luxurious amenities or special views. Break the description into sections: overall appeal, room descriptions, special amenities, and the neighborhood.

Ensure the words reflect the actual features and avoid a too-formal tone; keep your description casual yet informative. And without further ado, end with a call to action, inviting potential guests to book and experience your space for themselves. Remember, an appealing description can lead to securing more bookings.

Avery Carl

Avery Carl

Avery Carl was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents in 2020. She and her team at The Short Term Shop focus exclusively on Vacation Rental and Short Term Rental Clients, having closed well over 1 billion dollars in real estate sales. Avery has sold over $300 million in Short Term/Vacation Rentals since 2017. An investor herself, with a portfolio of over 100 Doors, Avery specializes in connecting investors with short term rentals with the highest ROI potential, and then training them to manage their short term rental from their smart phone from anywhere in the world.

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