Emerald Coast, FL
Jess Foy Emerald Coast, FL
Jess Foy
Jess Foy made Destin her home 11 years ago and quickly dove into the world of short-term vacation rentals alongside her husband. With over a decade of hands-on experience in building, buying, and selling investment properties, Jess has turned her passion into a career—helping others create wealth through smart vacation rental investments. Backed by a Bachelor’s degree in Marketing and 15+ years of experience across non-profit, corporate, and agency sectors, Jess brings a unique blend of strategic insight and local market knowledge to every client relationship. Whether you’re a first-time investor or expanding your portfolio, Jess is committed to helping you succeed in the thriving Gulf Coast rental market.
January Johnson Emerald Coast, FL
January Johnson
“January is a Panama City, FL native who returned to her hometown after 33 years spent in California and Texas. In 2014, she bought a small vacation home for herself in the historic St. Andrews neighborhood of Panama City while living in Houston, so she knows what it’s like to buy property while out of state. In fact, she never even saw her first short term rental in real life until the day before she closed on it! This is the power of having good people “on the ground”!She got bitten by the STR investment bug when she started renting her vacation home on Airbnb in early 2015. Seeing a terrific opportunity, she moved back home in 2016, earned her FL real estate license that same year, and continued to add to her STR portfolio. Together with three other experienced hosts, she moderates Airbnb’s Bay County Host Club Facebook group and hosts quarterly local meetups. To her knowledge, she’s the longest-running self-managing host in the City of Panama City, and she has informally coached many people in FL and elsewhere to become successful hosts as well.
She loves working with enthusiastic investors like you who want to build generational wealth while also staking out an unforgettable vacation spot for you to enjoy with friends and family, and she looks forward to showing you around!”
Pete AppezzatoEmerald Coast, FL
Pete Appezzato
Pete grew up around construction and real estate in NJ working for his father’s construction company. After college, he moved to NYC and began his career equity trading on Wall Street, then opened a restaurant which he eventually sold. Around 2010, he fell into Airbnb and soon had 5 Manhattan apartments and an Airbnb management business. In 2018, he picked up 3 units in Philly, while selling real estate in NJ. To escape cold weather, Pete decided to move to Destin and couldn’t be happier to be living in this beautiful area. Pete loves helping his clients purchase investment properties and sharing his STR knowledge. When not selling real estate, he is usually in the gym, biking, traveling or on the beach.
Lauren Lobmeyer Emerald Coast, FL
Lauren Lobmeyer
Lauren brings a strong background in customer service, sales, and marketing to her role as a relationship-driven real estate agent with The Short Term Shop. With a passion for entrepreneurship and a deep belief in the power of short-term rentals to build long-term wealth, she is committed to helping her clients take confident steps into the STR space. Known for her communication skills and client advocacy, Lauren thrives on building lasting relationships and ensuring that every investor feels supported from day one, whether buying a first vacation rental or expanding a portfolio. Inspired by the flexibility and freedom of real estate investing, Lauren is excited to guide others through the process of turning their goals into reality. Her background in marketing gives her a sharp eye for what makes a property stand out, while her people-first approach ensures a smooth, personalized experience. When she is not helping clients or discussing STR strategy, you will find her enjoying the outdoors along the beautiful Emerald Coast or connecting with like-minded investors who share her passion for real estate and financial freedom. She is here to advocate, educate, and cheer you on as you take the leap into short-term rentals, and she looks forward to helping you build something great.
