If you’re looking for an affordable, high-demand vacation rental market that’s still flying under the radar, Branson, Missouri might be your best-kept secret. With steady tourism, family-friendly attractions, and year-round draw, a Branson short term rental investment offers a unique blend of affordability and profitability—especially in today’s post-COVID market landscape.
📈 Branson Real Estate Market Snapshot (2025)
Branson’s housing market is currently stable, balanced, and offering excellent entry points for investors:
Median sale price: ~$250,000
Inventory: Rising slowly—more selection for buyers
Sale-to-list ratio: 95–98% (sellers are pricing realistically)
Days on market: Decreasing, signaling improving demand
Buyer-friendly pace: No bidding wars, but still healthy movement
This combination of affordability and activity makes Branson a rare find in 2025: a market that’s neither overvalued nor stalled.
💰 Branson short term rental investment income trends
Branson vacation rentals continue to generate solid monthly income, especially during peak travel seasons (summer and holidays).
Average monthly revenue (2024–2025): $3,587
Average monthly RevPAR: $128.91
Occupancy and rates: Still strong due to steady tourism and family-friendly pricing
This means most well-managed Airbnbs in Branson can generate consistent returns year-round, especially properties with 2–4 bedrooms near major attractions like Silver Dollar City or Table Rock Lake.
🔄 Post-COVID Market Adjustment: A Return to Reality
It’s true—revenue numbers have softened slightly from the pandemic-fueled travel boom:
2021 Peak Revenue: $3,895/month
2024–2025 Normalized Revenue: $3,587/month
That’s a modest 8% dip, driven by post-COVID travel leveling off
But here’s the critical point:
Today’s Branson short term rental investment average revenue is still up 15% compared to 2018–2019.
So while we’ve come down from the COVID highs, Branson’s STR income has not crashed—it has normalized to a stronger baseline than pre-COVID. For long-term investors, this is a win: stronger year-round income at entry-level pricing.
🌟 Why Branson Still Stands Out in 2025
Affordability
You can still buy a vacation rental under $300K—a rarity in top U.S. markets.Year-Round Demand
Unlike coastal markets that rely on seasonal travel, Branson thrives on family tourism, music shows, lakes, and outdoor adventure year-round.Underserved Market
Most agents here don’t specialize in STRs. That means less competition and more room for The Short Term Shop to help investors dominate.
📊 Investor Tip: Where to Look
The best-performing Branson short term rental investment properties are typically:
2–4 bedroom cabins or townhomes
Within 10–15 minutes of Silver Dollar City, Downtown Branson, or Table Rock Lake
Featuring amenities like hot tubs, arcade games, or lake views
📌 Final Thoughts
Branson isn’t just a nostalgic vacation destination—it’s becoming a serious income-producing asset for savvy investors. With low home prices, stable income, and steady demand, it’s one of the last affordable, high-cash-flow short term rental markets in the U.S.
🙋♀️ Want Help Finding a Branson short term rental Investment Property?
The Short Term Shop has helped over 5,000 investors purchase $2.5B+ in short term rentals. We’re the #1 team at eXp Realty—and we train our clients how to self-manage remotely with no property manager required.
👉 Meet the Branson Team
📞 Call us: 800-898-1498
📩 Email: agents@theshorttermshop.com
What is the average Airbnb income in Branson, MO?
As of 2024–2025, the average Airbnb in Branson earns approximately $3,587 per month, with strong summer and holiday performance.
How much does a vacation rental in Branson cost?
The median sale price for a Branson investment property is around $250,000, making it one of the most affordable STR markets in the country.
Is Branson a seasonal short term rental market?
Branson performs year-round, with peak seasons in summer, holidays, and spring break, but steady bookings even in off months due to music shows, conferences, and lake access.
Do I need a property manager to run an Airbnb in Branson?
No! Many investors choose to self-manage remotely using automation tools. The Short Term Shop trains clients how to do this without paying high property management fees.
Is Branson regulated for short term rentals?
Branson has investor-friendly regulations, but some neighborhoods may have HOA restrictions. It’s important to work with an agent who understands local zoning and STR rules.
Is Branson oversaturated with Airbnbs?
No—Branson is still underutilized by STR investors compared to more crowded markets, there’s room for growth, especially in 2–4 bedroom homes near top attractions.
Disclaimer
Income data cited in this article is sourced from Airdna and reflects historical performance averages. Actual income will vary based on property location, size, amenities, seasonality, and management practices. Buyers should perform their own due diligence and consult with a licensed real estate professional before making any purchase decisions. All information is provided for educational and illustrative purposes only.
