The Emerald Coast’s iconic sparkling blue-green waters and sugar-white sands stretch almost 100 miles through five counties along the Florida Panhandle and are the Southeast’s premier drive-to-beach vacation market. Tourism is the backbone of the Emerald Coast economy, and well over 10 million people a year vacation here, bringing almost $5 billion in direct spending to Walton County alone. Over 75% of visitors drive to this market from Texas, Louisiana, Mississippi, Alabama, Georgia, Tennessee, Kentucky, and even other parts of Florida, with the remainder using one of three local airports to access our stunning beaches and local attractions for their multi-day overnight stays.
This popular area—which includes Pensacola Beach, Navarre Beach, Fort Walton Beach, Destin, Miramar Beach, and Panama City Beach—has been voted among the most beautiful beaches year after year by major media and travel outlets, giving nationwide recognition and visibility that broaden and enhance your own marketing efforts. Between Destin and Panama City Beach, the area known as 30A comprises a desirable collection of small, unique beach communities such as Blue Mountain Beach, Grayton Beach, Seaside, Seacrest, and Rosemary Beach.
All Emerald Coast towns are family-friendly, but each has its own allure. While the white sandy beaches remain the undeniable star of the show, Destin’s Harbor Boardwalk, 30A’s restaurants, food trucks, and bicycle-friendly communities, and Panama City Beach’s many family attractions enhance their beach adjacency. Many generations of families return to favorite areas year after year, allowing you to build a recurring fan base of enthusiastic guests who can’t wait to tell all their friends back home what a terrific time they had at your excellent accommodations.
Whether it’s a beach-front condo on the sand, a townhome community with attractive amenities, or a quieter single-family residence, you can invest in the Emerald Coast at a variety of entry points along a broad price spectrum. Leverage your Short Term Shop agent’s local knowledge and experience to focus on properties that fit your investment budget and goals.
The high rental season runs from March through Labor Day, but comfortable temperatures well into October and even early November keep visitors interested in the Emerald Coast well after summer has ended elsewhere. When the weather turns cold up north, a healthy Snowbird community flocks to their “home away from home” during January, February, and March, and then the high season begins again. Local tourist development councils make it their business to draw visitors year-round. The plethora of sporting events and competitions, fishing tournaments, wine and food festivals, concerts, art walks, mural trails, and historical attractions continues to grow.
The Emerald Coast’s many outdoor recreational options entice tourists to your rentals and provide endless opportunities for you to market to new and returning guests. In addition to the gorgeous Gulf of Mexico, nearby golf courses, state parks, nature trails, wildlife preserves, national seashores, marine sanctuaries, freshwater springs and lakes, dune lakes, rivers, and bays all provide a natural backdrop for kayaking, stand-up paddleboarding, inshore and deep-sea fishing, scalloping, parasailing, boating, snorkeling, scuba diving, surfing, and dolphin watching. All of these options are available to your guests within a short drive of your property, no matter in which community you choose to invest.
Properties clustered around bustling shopping areas are sure to please many renters as well. Pensacola’s Beach Boardwalk, Destin’s outlet malls, 30A’s The Big Chill, and Panama City Beach’s Pier Park district provide rainy-day or other beach alternatives while enhancing the attractiveness of a stay at your Emerald Coast short-term rental.
From studio condos on the sand to luxury homes in coveted enclaves, the Emerald Coast has what you are looking for. You might even make this affordable destination your next hometown!