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Jayla Siciliano’s Path from Shark Tank to Real Estate
In this episode of The Shortterm Show, we sit down with Jayla Ceciliano, the CEO and founder of Atlas Vacations and host of the Seed Money podcast. Jayla shares her exciting journey, including her memorable experience on Shark Tank (Season 5). Tune in as she reflects on her time on the show, how it shaped her path, and what it’s like leading a successful business today.
Avery: "Okay, and this is new to me because I'm completely unfamiliar with both of these markets, which is good because I'm sure people are really tired of hearing me talk about the few that I am super familiar with. So, I think that I really like that you said that they're not like ultra-luxury because none of my properties are ultra-luxury either. I have eight—they're all cute, clean, and comfortable. I call them the three C's of short-term rentals. But I think that in a lot of markets, if you're not in an ultra-high-end market where everybody that goes there is really, really wealthy, there is kind of a ceiling on how luxury you really need to go.
So, in some of the markets that I'm in now—I'm going to do it now, I'm going to mention the markets that everyone started hearing about, like the Smokies, for example. Yes, it's a huge market. Yes, there's tons of tourism there, but so many people try to go so over the top lately with how luxury it is that I think they're going kind of over the heads of the actual tourism. Because the tourism there, you know, these aren't people that are going to Aspen—that's a much more expensive vacation. They're coming to the Smokies because it's affordable, and it is cool to have these crazy cool properties. But I think there is a point where it's like a diminishing return. You've gone so luxury now that it's too expensive for the actual tourists that go there to really want to book. So, I like to hear that too, that you found the same thing in several cross-country markets."
Jayla: "Yeah, no, I'm totally with you there. I think the other thing too, because we manage a few properties in Stowe and in Santa Barbara that really do hit that luxury mark, during the slow season, and you know, just with more and more saturation, it's harder to... like with our own properties, I feel like I can come down on the price just to book them out and people aren't raising an eyebrow, like 'Why is that low?' You know, you have a lot more flexibility in the pricing to really fill up your calendar, whereas with some of these higher-end ones, I feel like it raises an eyebrow if the pricing drops too much. Or, you know, owners are kind of going, 'Well, I don't want to price it that low, is it worth it?' So, ultimately, I think we end up netting a lot more by being in this kind of sweet spot that we're in versus, um, just comparing to the properties that I manage. I know that we do net more than those higher-end luxury properties because it is a little bit more limited, and we keep the prices higher there."
Avery: "Yeah, yeah, I totally agree with that."