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The Short-Term Shop

Margot Schmorak – CEO of Hostfully

Margot Schmorak – CEO of Hostfully

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Margot Schmorak – CEO of Hostfully

Hostfully. Margot shares her journey from working at Apple, where she launched the iPhone Developer Program, to managing recurring revenue at ServiceSource, and eventually co-founding Hostfully. She talks about how her career shift came from wanting to connect with industries that make a tangible impact on people’s lives.

Avery: Hey guys, welcome back to the short-term show! Today, we have Margot Schmorak, CEO and co-founder of Hostfully. How’s it going, Margot?

Margot: Good! You’re getting a cameo from my cat too. I’m so glad to be here, nice to meet you.

Avery: You too! I also have a rescue Chihuahua in the back, so she might show her face here in a minute.

Margot: Exactly, I’ll try to save everyone from cat butt, but if you’re listening, you might miss that part.

Avery: Haha, no worries. You’re a cat owner, what else do you have?

Margot: Well, let’s start at the beginning. Let me tell you a little bit about myself and how I came into the idea of starting Hostfully.

Avery: Sure!

Margot: My name is Margot. I live in San Francisco. I’m married and a mom. I have three kids, ages 11, 8, and 4. I’ve had a long career of building products that connect people together. Before Hostfully, I was at Apple and launched the iPhone developer program. I was there when my job was to take the iPhone SDK and help it get into the hands of developers for the first time. Honestly, I had no idea that it would be such a big deal for the world. After that, I was at a company called ServiceSource that managed recurring revenue streams. I worked there in your typical roles in the Bay Area.

Avery: Wow, so you worked at Apple and then moved into ServiceSource?

Margot: Yeah! ServiceSource manages recurring revenue streams for large companies like Dell and VMware. While I was there, I was a Senior Manager in Solution Marketing. Then I ended up becoming Chief of Staff for the head of sales, and eventually, I became head of marketing for their $250 million business unit.

Avery: That sounds amazing! So, you were really heading towards a career in high-powered corporate jobs, right?

Margot: Yeah, it looked like I was on track to be a CMO of an outsourcing company. There’s plenty of money in that, but I wasn’t really excited about making money for big companies just to make more for their analysts.

Avery: So, what changed?

Margot: I realized we were adding value, but in a very distant way from people’s day-to-day lives. So, I stepped back and started looking at other industries like healthcare, travel, and education. My co-founder and I met because our kids were in preschool together, and he was working on an idea to improve hospitality experiences for Airbnb hosts and guests.

Avery: What was your first reaction to his idea?

Margot: When he pitched it to me, I was like, “This is a terrible idea.” He was an Airbnb super host, and I didn’t see the potential initially.

Avery Carl

Avery Carl

Avery Carl was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents in 2020. She and her team at The Short Term Shop focus exclusively on Vacation Rental and Short Term Rental Clients, having closed well over 1 billion dollars in real estate sales. Avery has sold over $300 million in Short Term/Vacation Rentals since 2017. An investor herself, with a portfolio of over 100 Doors, Avery specializes in connecting investors with short term rentals with the highest ROI potential, and then training them to manage their short term rental from their smart phone from anywhere in the world.

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