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What is a Good ROI on a Rental Property?

What is a Good ROI on a Rental Property?

Before we answer this question, we must understand the different types of rental properties. In real estate, there are two broad categories of rental properties. These are long-term lease properties and short-term rental properties.

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Let’s take a closer look at these properties to determine their ideal rate of return.

Long-Term Lease Properties

A long-term rental property refers to a real estate asset that is rented out to tenants under agreements that typically span an extended period, such as several months to multiple years. 

Common examples include residential homes, apartments, and commercial buildings, where tenants pay regular rent over the lease term. Long-term rentals can provide consistent income and the potential for property value appreciation.

The ideal rate of return on long-term rental properties varies depending on the market conditions, property location, and management efficiency, but generally, a good rate of return is around 8-12% annually. 

This return includes both the rental income yield and the potential capital gains from the property's value increase over time. Investors should consider factors like operating expenses, local real estate market trends, and tax implications, which can significantly affect the overall return on investment.

Short-Term Rental Properties

Short-term rental properties are residential or commercial space rented out for brief periods, usually less than 30 days. These properties are often listed on platforms like Airbnb or VRBO and can range from entire homes to individual rooms within a residence.

For short-term rentals, an ideal return is about 10%. The difference in return between short-term and long-term rentals is that long-term rental returns are relatively steady. Short-term rental ROIs can dip as low as 5% in off-peak seasons and can go as high as 20% during peak seasons. 

The rate of return on short-term rentals also varies widely based on location, property type, and management efficiency.

How do you calculate the rate of return on a rental property?

There are three key methods for calculating ROI on a rental property. 

Simple ROI Calculation

This is the most basic calculator and looks at the rate of return. 

ROI = (Income from Investment – Cost of Investment)/Cost of Investment

For example, let’s say you invested $100,000 in the rental property, and the total profits made from the investment is $120,000. The rate of return on your investment is:

ROI = ($120,000 – $100,000)/$50,000 = 0.2 = 20%

As you can see, this is a very simple ROI formula. It uses fairly general numbers and is not specific enough to give you a clear idea of the profit to be made. The following calculations are a little more granular.

Cap Rate

Calculator on the paper

The cap rate, or capitalization rate, is a common calculation used by investors when purchasing rental properties. It can determine the profitability of a rental property, as well as compare multiple property investment opportunities against one another. Cap rate is not the most accurate way to analyze a short term rental investment, as the value of a short term rental is based on closed comparable residential properties in the area, rather than based on the income of the property. Cap rate is a much more useful calculation for commercial properties.

The cap rate is the ratio between a property’s net operating income and its purchase price.

Step 1 - Net Operating Income = Rental Income – Operating Expenses

Step 2 - Cap Rate = Net Operating Income/Purchase Price × 100% 

For example, let’s say you bought a rental property for $200,000, $1,500 in closing costs, and $10,000 for remodeling. Your total investment would be $211,500.

Now, your tenants are going to pay you $1000 for rent every month. This means you will gain $12,000 annually. To get a clearer ROI, we can deduct $2000 from that number to cover other expenses (taxes, insurance, maintenance, property management, etc.) 

Therefore, your annual return would be $10,000.

To calculate the rental property’s ROI, we need to divide the annual return ($10,000) by the total investment on the property, $211,500.

Cap Rate = ($10,000/$211,500) x 100% = 4.73%.

Your total rate of return on the property is 4.73%. 

Cash on Cash Return Calculation

The cash on cash return calculation, or CoC, is slightly more complicated but necessary for any investor using finance (mortgage/loan) to cover the purchase of the rental property.

The CoC is the ratio of the property’s annual NOI and the total amount of cash invested in the rental property. The formula is as follows for CoC:

CoC = (Annual Cash Flow/Total Cash Invested) × 100%

For example, let’s say you bought a $200,000 rental property, and you put a 20% deposit and took a mortgage. Your costs will be $40,000 for the deposit, $3,500 for closing costs, and $10,000 for remodeling/fixing up.

The total cash you invested is $53,500 ($40,000 + $3,500 + $10,000).

But remember, when using a mortgage or a loan, you will have an interest payment each month that must be included in your calculation. For example, let’s say that interest is $1000, and your tenant pays $1500 every month. 

That means you will have a cash flow of $500 per month.

After one year, your annual return will be $6,000.

Using the CoC formula, we can divide the annual cash flow by the total cash invested in the rental property to discover the ROI.

Cash on Cash Return = (6,000/53,500) x 100% = 11.2%

This is your annual return rate on your rental property. 

What is a good ROI percentage?

Depending on who you ask, and what website you read, the answer to this question can differ significantly. The real answer is “it depends” because a reasonable return rate is subjective to the investor and their circumstances, as well as the property’s circumstances (location, rental prices, risks, etc.)

Typically, a good return on your investment is 15%+.

Using the cap rate calculation, a good return rate is around 10%. 

Using the cash on cash rate calculation, a good return rate is 8-12%. Some investors won’t even consider a property unless the calculation predicts at least a 20% return rate. Again, this is up to you as an investor, and what your metric for a good return rate is.

What is the 1% rule?

The “1 percent rule” is a general rule of thumb for those investing in rental properties. It’s used to determine how much you should pay to purchase a rental property.

The 1% rule is useful for any investor that has hundreds of opportunities to go through. Going in-depth on every opportunity would take months to complete. The 1% rule helps to minimize your choice and find the best investment quicker.

The rule is, when looking at rental property investment, ideally, you want to charge 1% of the purchase value as your monthly rent.

Property For Sale

For example, you buy a rental property for $100,000. Using the 1% rule, you would need to ensure you could charge $1000 in rent per month. 

This rule is not full-proof and is used as a general guide to help investors spot a good return among a huge list of potential investments and eliminate any bad deals.

Some critics will argue that the 1% rule isn’t a great rule at all. This is because properties in bad areas will likely meet the 1% rule, and it doesn’t take into account the age or damage of the property.

Therefore, critics say that investors using the 1% rule will end up with properties in poor condition in dodgy parts of towns. The 1% rule also does not consider operating expenses or cash flow.

Therefore, it’s probably only worth using the 1% rule to quickly screen a vast number of property investment opportunities. It should not be the only calculator you use. Instead, use the much more full-proof calculations, such as the cap rate and cash on cash rate calculations.

Final Thoughts

If you’re in the market for your first rental property or your tenth, the cash on cash return calculation is arguably the best calculation to aid you in choosing the best investment. The 1% rule can quickly screen a large number of investment opportunities, but don’t use it to make your final decision.

Getting support for a rental property purchase can be difficult. Here at The Short Term Shop, we can help you through the process, from the investment calculations to the point of sale, to training you to manage your rental property without hiring expensive property managers. 

Contact us at 800.898.1498 or email us at to speak to one of our professional team members. We look forward to assisting you.

Avery Carl

Avery Carl

Avery Carl was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents in 2020. She and her team at The Short Term Shop focus exclusively on Vacation Rental and Short Term Rental Clients, having closed well over 1 billion dollars in real estate sales. Avery has sold over $300 million in Short Term/Vacation Rentals since 2017. An investor herself, with a portfolio of over 100 Doors, Avery specializes in connecting investors with short term rentals with the highest ROI potential, and then training them to manage their short term rental from their smart phone from anywhere in the world.

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