The Short-Term Shop

Is Owning a Short-Term Rental Investment Property Lucrative?

Is Owning a Short-Term Rental Investment Property Lucrative?

In 2024, the total number of listings on rental-sharing giant, Airbnb, stands at over 7.7 million in the United States alone. This number stood at just over 2.5 million listings in 2021. According to Statista, Airbnb’s gross worldwide revenue grew from $2.6 billion to slightly under $10 billion in 2023. 

Thank you for reading this post, don't forget to subscribe!

 Airbnb hosts in the United States earned over $40,000 on average from their listings in 2021. If you consider these statistics, then yes, owning a short-term rental investment property is still lucrative in America.

Are you looking to dip your toes in the short-term real estate market? Would you like to know where to start? The Short Term Shop has curated a list of crucial steps you can follow in our Beginner’s Guide to Investing in Short-Term Rental Properties

Learn how to search for, purchase, manage, and market your short-term rental/ vacation property and create strategies to increase revenue and ROIs. For more information, schedule a consultation call with one of The Short Term Shop’s exclusive short-term rental agents.

Summary of How to Manage a Lucrative Short-Rental Business in the U.S.

Understand Your Target Market

A successful short-term rental investment is the outcome of a thorough market analysis, a process that can be achieved with the following steps,

  • Understand the location’s financial status: determine the property's capability to yield long-term income. The lucrativeness of an area should not be the sole basis of your property choice.
  • Estimate the investment costs: To estimate the costs, collect data from utility companies, contact property managers at the location, and discuss matters with other investors. 
  • Study short-term rentals’ analytics: Comparing Vrbo and Airbnb analytics determines which locations and properties are more lucrative than others.
  • Define your audience: know your audience and their age groups to accommodate the property's demands.
  • Comprehend the tourism industry in the location: analyze the state of tourism and how it is determined by seasons.

Choose the Right Location

For location selection for short-term rental investment, the following steps are obligatory, 

  • Dismiss extremely competitive locations: selecting properties managed by professional investors, specifically in competitive locations, will not result in the desired outcome.  
  • Choose locations with consistent income: determine which locations have consistent popularity and are not defined by seasonality.
  • Sustainability: As sustainable locations become more popular, more demand for properties that advocate this movement exists.
  • Consider the ROI: The return on investment within the chosen location should be higher than the finances invested in the property.
  • Observe nearby facilities: Understand how the location provides services to renters and whether facilities are within the property’s reach.

Optimize Your Listings

For a successful listing, optimization becomes a vital part of an investor’s plan. A lucrative optimization plan is as follows:

  • Contains exclusive pictures of the short-term rental investment property
  • Uses optimized titles and keywords
  • Includes a captivating description
  • Emphasizes the affordability of the property
  • Highlights the main features of the property 

Leverage Technology

Leverage Technology to Have a Lucrative Short-Term Rental Investment

Short-term rentals that are equipped with the latest technology and offer a memorable experience to the guests are in high demand. Technology is not just a luxury, it's a necessity in creating a lucrative property.

The best technologies to use in a short-term rental include:

  • Smart home security system: To ensure the guests’ safety, installing smart locks and surveillance cameras would be an excellent addition to the property
  • Smart thermostat: an advanced thermostat offers an easy control of the temperature in the house
  • Booking tracker: a tracker of the ongoing bookings informs the guest about the occupancy and availability of the property throughout different dates
  • Financial management tools: Financial management tools will aid you in estimating the price, tracking deposits, and evaluating the costs. These tools also make the money transfer process more manageable for the guests.
  • Noise monitoring device: As important as treating the guests well is, considering the neighbors is also crucial. Therefore, noise monitoring devices will help control noisy guests and prevent the locals from filing complaints about the property.
  • Give Wif-fi access to the guests: In the modern world, the importance of a stable internet connection is undeniable. As a result, a Wi-fi connection would be a great addition to the house.
  • Promote your investment properties on social media: Social media is an exceptional tool for high exposure and interaction with guests.

Provide Exceptional Guest Experiences

With each guest, you have the opportunity to bring more guests in. This is possible through guest recommendations and positive reviews. The best way to ensure further reservations is by providing notable guest experiences. 

To add value to your investment property, experiment with the following tips,

  • Prepare welcome packages
  • Offer travel guides
  • Provide a clean environment
  • Answer the guests’ questions and concerns
  • Present a quick check-in experience 
  • Ensure five-star hotel treatment
  • Create a comfortable experience with the right amenities
  • Add your recommendations to the location guide
  • Check the property for any issues before welcoming new guests
  • Hand out surveys to the guests and ask them how the condition of the property can be improved in the future

What Is a Good ROI for Short-Term Rentals?

Typically, anything between 8% and 12% is a great annual return on investment for short-term rentals. This percentage can go as low as 5% during the low season and as high as 20% during peak season. 

A good ROI for a lucrative short term rental invetment is between 8% and 12%

Frequently Asked Questions

Before investing in a short-term rental property, consider the following key factors:

  • Local regulations: Ensure short-term rentals are allowed in your area and comply with any licensing requirements.
  • Market demand: Assess the tourism strength of the location and the seasonal demand to ensure consistent rental income.
  • Property type and amenities: Larger properties or those with special features like pools may yield better returns as short-term rentals.
  • Operational costs: Be prepared for higher expenses, such as furnishing, utilities, and frequent cleaning.
  • Management: Determine whether you'll manage the property yourself or use a management service, which can affect your profit margins.

Yes, the regulations for short-term rentals vary widely by location. Some cities require hosts to obtain licenses, restrict the types of properties that can be rented out, or enforce limits on how many days a year a property can be rented. 

Violations can lead to significant fines. Always check local zoning laws and housing regulations before investing in or operating a short-term rental property.

To maximize returns on short-term rental investments, consider the following strategies:

  • Optimize pricing: Use dynamic pricing strategies to adjust rates based on seasonality and local events.
  • Enhance guest experience: Providing exceptional service and amenities can lead to better reviews, higher occupancy rates, and the ability to charge premium rates.
  • Professional marketing: Effective online marketing on multiple platforms can increase visibility and booking rates.
  • Efficient management: Streamline operations through automation or by hiring a property management company to handle bookings, guest interactions, and maintenance, which can save time and reduce operational headaches.

Invest In Short Term Rental Properties With The Short Term Shop

Investing in short-term rental properties offers a unique opportunity for real estate growth and revenue generation. The Short Term Shop specializes in guiding investors through the process of purchasing, selling, and managing short-term rental properties.

Our exclusive short term rental agents leverage their expertise to help investors identify the best properties that align with their financial goals. These services include market analysis, property management solutions, and personalized investment strategies. We make it easier for both novice and experienced investors to thrive in the lucrative short-term rental market.

Would you like to invest in the most lucrative short-term rentals in the U.S.? Schedule a consultation call with The Short Term Shop today.

Avery Carl

Avery Carl

Avery Carl was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents in 2020. She and her team at The Short Term Shop focus exclusively on Vacation Rental and Short Term Rental Clients, having closed well over 1 billion dollars in real estate sales. Avery has sold over $300 million in Short Term/Vacation Rentals since 2017. An investor herself, with a portfolio of over 100 Doors, Avery specializes in connecting investors with short term rentals with the highest ROI potential, and then training them to manage their short term rental from their smart phone from anywhere in the world.

Scroll to Top