Avery: Hey guys, welcome back to another episode of the short-term show. Today, we’ve got a really cool guest. His name is Jordan Kahana, and he started a company called STO that is very cool—more on the media side of things than real estate.

Jordan: Thanks for having me.

Avery: Yeah, thanks for coming on. So, will you start off by telling us a little bit about yourself?

Jordan: Yeah, of course. I’ve always worked in media and production. My first job was working at ESPN, and I moved over to LA to work for social media for some big companies like NFL, Pepsi, all that kind of stuff. Then, over the last seven years, I switched to a full-time content creator. Almost five years ago, in January, I met my business partner. He works in commercial real estate and owns a couple of vacation rentals himself. We connected through a mutual friend, as I was wanting to be more in the travel space, working with more vacation rentals, hotels, all that good stuff. We came together and started this marketplace to emphasize the impact of social media and marketing while allowing others to travel more and experience amazing homes and opportunities along the way.

Avery: Wow, that’s awesome! I have so many questions about that. Let’s talk about working with creators in this space, lifestyle photos because I’ve heard. I don’t personally have lifestyle photos in my listings; it’s not that I wouldn’t, but I haven’t done new photos recently. I hear there’s a lot of back and forth on that topic. Can you explain to us what lifestyle photos mean for listings?

Jordan: Absolutely, so lifestyle photos are essentially people in the spaces, showcasing the energy, life, and interactions within them. For example, if you have a beautiful kitchen or dining table, outdoor patio, you have people living in that space, interacting, rather than just having empty, open shots.

Avery: That’s a great definition. So why, in your opinion, is it important to have people living in the photos?