Data is important when it comes to real estate investing, especially when investing in Airbnb and short term rental properties. Clients often ask us for the previous short term rental income on a subject property, and rightfully so, they want to ensure that they are making a wise investment, and that the property has performed well in the past. It's historically been pretty difficult to get accurate Gatlinburg rental data from the local property management companies for a number of reasons:
1. Most of the big local rental companies do not utilize the major booking platforms like Airbnb, VRBO, etc. They rely solely on direct bookings through their respective websites. With over 150 million users on Airbnb alone, that's a lot of tourist traffic to miss out on. Due to the lack of advertising on today's most relevant booking platforms, their rental income numbers are typically significantly lower than they would be if the property had been posted on all the most up to date platforms.
2. Many of the local companies do not keep records on occupancy rate, or month over month data. It's very typical for them to only supply us with vague annual numbers, with no insight into seasonality or overall occupancy rate.
3. Most listings will not have monthly expense data to supplement the income numbers that are being shared. If you need a sample proforma to help with analyzing the below Gatlinburg rental data gross numbers, check out our sample proformas.
The above data showing Gatlinburg rental data is a scrape from all properties listed on Airbnb and VRBO in 2019. The Gatlinburg city limits represent a very small geographical section of the area where rental income is highest. About 80% of profitable rentals are outside the Gatlinburg and Pigeon Forge city limits. As long as the property is within a 20 minute drive time of either the Gatlinburg City limits, or the Pigeon Forge city limits, then it's in prime rental income location. Most properties outside the Pigeon Forge and Gatlinburg city limits will have a Sevierville address. We have rental income data for the Pigeon Forge city limits here, and outside Gatlinburg/Pigeon Forge city limits here.
It's also always a great idea to drill down and look at the listings of your potential neighbors on Airbnb!
Short term rental income data provided by our friends at Airdna!
Gatlinburg offers a lot of options for investment
Whether you want to put your money into a cabin, a condo, or a single-family house, Gatlinburg has it all. And if you are looking for a place in Tennessee with great short-term and long-term rental opportunities, Gatlinburg is a perfect choice.
Before buying a property in Gatlinburg, consider all of the aspects of a potential purchase, and make sure you have a clear plan on how you are going to make your Gatlinburg Airbnb or other rental profitable.
Gatlinburg boasts great economic stats
Gatlinburg remains one of the hottest destinations in Tennessee’s short-term rental market. Several factors contribute to Gatlinburg being a favorable destination for real estate investment. The median property price in Gatlinburg in 2019 was $338,841, and the price per square foot was $178, according to Mashvisor. Meanwhile, the average property in Gatlinburg spent only 144 days on the market, which is well below the national average.
And if you are still worried about your return on investment, you might want to know that the average monthly Airbnb rental income is $3,814, and the Airbnb occupancy rate is 76 percent, which makes for a perfect place to invest your money.
Gatlinburg is a prime tourist destination
The city scores high when it comes to a couple of several key indicators, such as local rental rates, insurance, real estate taxes, and maintenance expenses, according to Mashvisor. Gatlinburg is a prime tourist destination, as the higher the popularity, the more demand property owners can expect.
Gatlinburg properties keep appreciating
A goal of every real estate investor is to buy a property that is going to grow in value and yield gains over time. If you are looking to grow your money, Gatlinburg is a perfect place for that, and here’s some data that will help to back up this claim:
Gatlinburg homes have increased by nearly 10 percent in value over the last year, according to an article published in Zillow. The median property value in Gatlinburg is currently at $166,300, and real estate appreciation rates in this gateway community are among the highest in the United States.