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How to Build Wealth with Real Estate? Invest in Short-Term Rentals!

How to Build Wealth with Real Estate? Invest in Short-Term Rentals!

how to build wealth with real estate – an investor generating decent income by investing in short-term rentals

Are you wondering how to build wealth with real estate? You should invest in short-term rental properties!

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With the potential for positive and stable cash flow, these properties are a promising avenue for wealth accumulation in the real estate market. By capitalizing on short-term occupancy at premium rates, you can enjoy higher rental yields and quicker returns on your investment.

But like any other type of real estate, short-term rentals also come with unique challenges. There’s no need to fret, though. The Short-Term Shop got you covered!

We’ll give you some tips to start a lucrative short-term rental investment that paves the way to success and financial freedom. We’ll also discuss other real estate investment strategies to diversify your portfolio and minimize risk. So, let’s get started!           

How to Invest in Short-Term Rentals

If you love meeting new people and have a knack for entertaining guests, then having short term rental investment properties is definitely for you! Here’s how it works.

Choosing the Best Property

Short-term vacation rentals are highly profitable if they’re located in a popular tourist destination. So, do a market research.

States, like Florida, Tennessee, and North Carolina, stand out as prime spots to invest in short-term rentals. Here, you’ll find a wide variety of properties, from beach houses to mountain cabins, with easy access to amenities and attractions that draw guests.

Now, how do you find the right property in the right location?

Determine the Cap Rate

The capitalization rate (cap rate) is a metric to measure a short-term rental’s profitability and return potential. According to AirDNA, a good cap rate for rental properties ranges from 4% to 10%.

A very low cap rate (below 4%) may indicate that the property is overvalued or that rental income is not keeping pace with property expenses. On the other hand, a very high cap rate (above 10%) could signify either an opportunity for high returns or a higher level of risk, such as a property in a distressed area or with significant maintenance issues.

Balancing risk and return is key when evaluating the cap rate of short-term rental properties.

How to Calculate the Cap Rate of a Short-Term Rental Property?

Cap rate calculation is done by using this formula:

Capitalization Rate = Net Operating Income (NOI) / Current Market Value of the Property

So, for example, if a property is generating $50,000 in annual income with $20,000 in operating expenses, your NOI would be $30,000. If the current market value of the property is $500,000, you can calculate the cap rate as follows:

Cap Rate = $30,000 (NOI) / $500,000 (Market Value) = 0.06 or 6%

This means that the property is generating a 6% return based on its current market value, which is good.

However, it's important to note that cap rate alone shouldn't be the sole factor in your investment decision. How to build wealth with real estate through short-term rentals also involves other aspects that may affect your business as a whole.

Familiarize Yourself with the Short-Term Laws

Short-term rental regulations can vary by state.

For example, Florida short-term rental laws stipulate that properties, especially those listed on platforms like Airbnb, require a license to operate and are subject to state sales tax. Also, they should be rented out for more than three times a year for less than 30 days for every booking.

On the same note, Tennessee Airbnb laws enforce a minimum stay of 24 hours to ensure a level of consistency and avoid excessive short-term stays. This is also under a less-than-3-months requirement rule.

Regardless of the location, you should familiarize yourself with local short-term rental laws to ensure compliance and avoid potential legal issues down the line.    

Know the Zoning Regulations

There’s always the possibility that you need to expand or make improvements to your rental property in the future. For this reason, it's essential to research the zoning regulations in your prospective area.

Zoning laws dictate how properties can be used and developed within a specific area. This is common in areas along lakes and coastlines, or in historic districts, where strict regulations may be in place to preserve the area's character or natural environment.

By understanding these regulations, you can anticipate any limitations on future developments or renovations that may affect your long-term plans.   

Seek Guidance from the Experts

As easy as it may sound, investing in short-term rentals can be complex, especially for first-time investors. You’ll need all the support and guidance to kick-start your business.

Short-term rental experts best know how to build generation wealth with real estate using these types of properties. They have the experience and resources to help you navigate the unique challenges of the short-term rental market.

For example, if you need financing for your investment, they have access to mortgage brokers who can offer you the best types of loans for acquiring short-term rentals, such as debt-service coverage ratio loans.

Also, they can assist you in conducting market research to identify high-demand areas and properties with the potential for strong rental yields. By leveraging their expertise, you can make informed decisions about property selection and pricing strategies to maximize your returns.     

Marketing Your Short-Term Rental

A good marketing strategy will turn “searchers” into “bookers”. You need to start strong right off the bat by boosting your property’s visibility to attract guests. Here are five of the most popular short-term rental listing platforms that you can use:

These platforms have immense reach and are trusted by travelers worldwide. By listing your property on them, you can enhance your property's exposure and attract more guests.

Apart from using these sites, you should also leverage social media, such as Facebook and Instagram, to showcase your property and spur engagement.

By utilizing a combination of listing platforms and social media channels, you can effectively promote your property to a wide audience and increase your chances of securing bookings sooner rather than later!

Managing Your Short-Term Rental

Knowing how to build generation wealth with real estate through short-term vacation rentals doesn’t end with the purchase and listing. You have to manage it effectively!

When it comes to management, there are two routes that you can take: self-management and hiring a vacation rental property management company.”


As the name suggests, this route requires you to handle all aspects of the rental property yourself, from guest communication and check-in to cleaning and maintenance. While it offers more control over your property, it requires significant time and effort on your part.

Hiring a Vacation Rental Property Management Company

Hiring a vacation rental property manager will give you a team of professionals who handle all the day-to-day tasks. This frees up your time and reduces the stress of managing the property yourself. However, it comes with management fees, which are typically a percentage of your rental income.

Ultimately, the choice between self-management and hiring a property manager depends on your availability, expertise, and personal preferences. Consider weighing the pros and cons of each option to determine the best approach.

Other Ways to Create Wealth Investing in Real Estate

an investor investing in a REIT

Apart from short-term rentals, there are also other ways how to build generation wealth with real estate. Here are those that you can consider to diversify your portfolio.


If you want a passive way to create wealth investing in real estate, you can invest in a real estate investment trust (REIT). This is a company that owns, operates, or finances income-producing real estate, allowing investors to benefit from valuable properties without directly managing them.

Typically, REITs use a dividend-based income model, where shareholders earn a share of the profits produced by the firms. Depending on what they specialize in, they generate income from leasing space and collecting rent or buying and selling properties.

The best thing about investing in REITs is that it provides you with access to properties that you could not afford otherwise. Whether it's commercial real estate, residential properties, or specialized sectors, like healthcare or hospitality, REITs offer diversification and income potential without the need for substantial upfront capital.

Real Estate Syndication

Like REITs, real estate syndicates offer a passive way to invest in properties, allowing investors to enjoy the benefits of real estate ownership without the hands-on responsibilities of being a landlord.

This strategy involves a group of investors pooling their capital to jointly purchase large real estate properties, such as apartments, mobile home parks, land, or self-storage units. The key players here are the syndicator and the passive investors.

The Real Estate Syndicator

  • Structures and operates the syndication
  • Conducts underwriting and due diligence
  • Arranges financing and negotiates with sellers
  • Develops a business plan and finds investors
  • Raises capital for the transaction and works with property management
  • Manages the assets and handles investor relations

The Passive Real Estate Investor

  • Provides capital to acquire properties
  • Receives ownership shares and passive income distributions
  • Benefits from equity pay down, appreciation, and tax benefits

Real estate syndication offers you the opportunity to diversify your portfolio with larger investment opportunities while benefiting from professional management expertise without active involvement in property management.

Commercial Real Estate

Commercial real estate encompasses properties that are particularly used for business purposes, such as office buildings, retail spaces, and industrial facilities. Compared to residential properties, these assets offer higher rental income potential.

Commercial leases are typically longer-term and may include triple-net leases, where tenants are responsible for property expenses.

However, you should remember that this type of investment requires thorough market research and an understanding of local economic factors. Also, managing them may involve dealing with complex agreements and tenant relationships.

Despite these challenges, commercial real estate can provide you with a stable income stream and opportunities for wealth accumulation through capital appreciation and property development.

Multi-Family Properties

A lot of investors buy multi-family properties, such as duplexes, apartment buildings, and townhomes, for good reasons. Here are the perks that you can enjoy from it:

  • The risk of vacancy is lesser compared to single-family homes, as you’re renting out multiple units.
  • Multi-family properties benefit from economies of scale, as maintenance and management costs are spread across multiple units.
  • These properties have the potential for appreciation over time, driven by factors, such as location and rental demand.
  • Multi-family properties serve as a hedge against inflation, as seen with the constant demand for rental housing units.

Overall, these properties present an attractive investment opportunity if you’re seeking consistent cash flow and long-term growth.

Buy-and-Hold Properties

One savvy strategy when investing in real estate to build wealth is by leveraging property appreciation. Over time, some properties tend to increase in value. And, if you hold onto them long enough, you can sell them for much more than their original purchase price.

In this strategy, you should focus on acquiring a property in high-demand areas with strong growth potential. While waiting for the opportune time to sell, you can rent it out and enjoy the tax deductions of owning a rental property. So, there’s no downtime for income generation!

Real Estate Private Equity Funds

A real estate private equity fund is quite similar to REITs and syndication, with the main difference being the focus on private equity.

These firms pool capital from multiple investors to acquire, manage, and sell real estate assets. Targeted properties may vary based on market conditions and fund strategies, including commercial buildings and multi-family residences.

These funds typically have a longer investment horizon, allowing you to capitalize on long-term trends and market cycles for wealth accumulation.

By diversifying your portfolio with these investments, you can take advantage of different opportunities in the real estate market. 

With careful research, proper planning, and prudent decision-making, you can leverage the power of real estate to build generational wealth and achieve financial independence!

Start Building Wealth Through Short-Term Vacation Rentals Now!

a person ecstatic about earning a decent income from owning short-term vacation rentals

Now that you know how to build wealth with real estate, there’s nothing left for you to do but get started. With the great ROI potential that short-term vacation rentals bring, seizing this opportunity can pave the way to financial success and freedom.

Here at the Short Term Shop, we have a comprehensive listing of vacation rentals in more than 20 vacation markets in the US. 

Our local agents are here to guide you in finding the perfect properties tailored to your investment goals and preferences. 

Whether you're a seasoned investor or just starting, our team will provide you with expert advice and personalized service every step of the way.

Contact us today to schedule a consultation and take the first step toward financial prosperity!

Avery Carl

Avery Carl

Avery Carl was named one of Wall Street Journal’s Top 100 and Newsweek’s Top 500 agents in 2020. She and her team at The Short Term Shop focus exclusively on Vacation Rental and Short Term Rental Clients, having closed well over 1 billion dollars in real estate sales. Avery has sold over $300 million in Short Term/Vacation Rentals since 2017. An investor herself, with a portfolio of over 100 Doors, Avery specializes in connecting investors with short term rentals with the highest ROI potential, and then training them to manage their short term rental from their smart phone from anywhere in the world.

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